Creativity, Inc: Overcoming The Unseen Forces That Stand In The Way of True Inspiration

By Amy Wallace, Edwin Catmull

Creativity, Inc. is a book for managers looking to strive for originality, build a creative culture, and foster exceptional ideas.

Through the joys of storytelling and emotional authenticity, Catmull details every lesson he learned on the way to dominating the world of animation. Join Pixar’s journey and learn the ideals and techniques that make their company so widely admired, powerful, and profitable.

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