Write a powerful lead
- Begin in a manner that captures your audience’s attention immediately
Include novelty, paradox, humor, surprise, or any unusual idea that can attract your audience.
- Include facts about the main message in your lead.
Let your lead tell your readers why the piece was written and why they ought to read it.
- Collect material from several sources to create a unique lead.
Read books, interview people, and observe billboards or labels of packages to gain inspiration to write a great lead.
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