Implement the "Working Backwards" Process in developing your product

Instructions

  1. Create a press release.
    Create a press release that literally announces the product as if it were ready to launch. The PR should be persuasive enough to convince someone to buy the product; otherwise, your organization must rewrite it.
  2. Include the frequently asked questions about your product.
    These FAQs should also include questions that may be potentially asked by your stakeholders, such as the challenges and potential risks of the product.
  3. Gather feedback.
    Involve senior managers, directors, and executive leaders in the process to get their feedback and insights.
  4. Make revisions.
    Make revisions to the PR/FAQ document to reflect changes and new elements. Once ready, the final step is to release it.

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