Implement the "Working Backwards" Process in developing your product
- ** Create a press release.**
Create a press release that literally announces the product as if it were ready to launch. The PR should be persuasive enough to convince someone to buy the product; otherwise, your organization must rewrite it.
- ** Include the frequently asked questions about your product.**
These FAQs should also include questions that may be potentially asked by your stakeholders, such as the challenges and potential risks of the product.
- ** Gather feedback.**
Involve senior managers, directors, and executive leaders in the process to get their feedback and insights.
- ** Make revisions.**
Make revisions to the PR/FAQ document to reflect changes and new elements. Once ready, the final step is to release it.
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