Implement the "Working Backwards" Process in developing your product


  1. ** Create a press release.**
    Create a press release that literally announces the product as if it were ready to launch. The PR should be persuasive enough to convince someone to buy the product; otherwise, your organization must rewrite it.
  2. ** Include the frequently asked questions about your product.**
    These FAQs should also include questions that may be potentially asked by your stakeholders, such as the challenges and potential risks of the product.
  3. ** Gather feedback.**
    Involve senior managers, directors, and executive leaders in the process to get their feedback and insights.
  4. ** Make revisions.**
    Make revisions to the PR/FAQ document to reflect changes and new elements. Once ready, the final step is to release it.


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