When you communicate with others, always give value to the listeners.

The longer you speak, the more value you must provide. Your listeners are investing time to listen to you, and you pay for their time by giving them value. So, if you don’t want people to think that they’re wasting their time by listening to you, give them either entertainment, useful information, or just make them feel good about themselves.


When you schedule a meeting or send an email, keep in mind giving value. There are three types of value you can give.

  1. Entertainment.
    Make it enjoyable.

  2. Information.
    Give interesting or informative content that is useful for them.

  3. Good feelings.
    Make them feel important or good about themselves.


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