Use the Three Value Drivers in Your Next Major Decision

Identify a current business problem you’re facing. Choose a concrete project, challenge, or growth opportunity you’re working on. Write it down in one sentence.

List potential actions and score each against profitability, growth, and risk. For each action option, ask: Will this increase profits? Will it drive growth? How does it affect risk or uncertainty? Note your answers.

Prioritize actions that maximize profits and growth while minimizing risk. Select the option that creates the most value across all three dimensions, rather than optimizing for only one. Prepare a brief rationale.