Use SEO to improve your website’s ranking on search engines

Find out the keywords your ideal clients could be using to search for your kind of business.
Do online and offline research and list out these words.

Prioritize the right keywords.
You can use the keyword toolbox from Google or similar websites to determine this.

Add keywords that match the interests of your audience to your website.
Sprinkle keywords throughout your website content, such as your title tags, image tags, metadata, page titles, descriptions, headings, and URL.

Get inbound links to your site.
You can do so through link exchanges, review sites, coupon sites, presentation sites, forums, professional directory listings, press releases, and social media platforms.

Have a complete Google My Business Profile with photos, maps, opening hours, contact information, and your business website.
This will help Google to know your location and, in turn, prioritize you in local search results.