Unlock untapped demand from noncustomers
- Identify the key reasons noncustomers want to jump ship and leave your industry.
Look for the commonalities across their responses and focus on those, instead of their differences.
- Unleash an ocean of latent untapped demand through your noncustomers' commonalities.
Analyze the commonalities to understand how to unlock and aggregate untapped demand. Then, create a product or service that meets the needs of these noncustomers.
- Create a value offering that eliminates the key reasons for refusal.
Offer something that is of value to the noncustomers, such as free products and services, in exchange for exclusive rights to display advertisements.
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