The Personal MBA
Communication
Build customer trust
from The Personal MBA: Master the Art of Business by Josh Kaufman
How to Apply This
- Ask good questions.
Understand the value you can provide your customers by asking good questions to get to the root of what the prospect really wants. Increase the prospect’s confidence in your understanding of the situation and discover information that will help you emphasize just how valuable your offer is. - Invest energy in making your prospects smarter.
Focus on education-based selling by explaining more about your offerings. Invest time in making your customers more knowledgeable and earn their trust.
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