Develop a market domination strategy
- Familiarize yourself with your generic product.
Study the package contents and thoroughly understand the terms of the purchase agreement.
- Determine the expected product.
Specify the minimum product configuration and essential services needed to achieve the desired outcome.
- Enhance the augmented product.
Identify and implement additional features, services, or improvements to give the product a competitive advantage and exceed customer expectations.
- Explore the potential product.
Research and evaluate opportunities for future growth, such as expanding into related products or offering personalized options to meet specific customer needs.
- Develop a market domination strategy.
Formulate a comprehensive strategy that combines targeted research and development investments at different product levels (generic, expected, augmented, and potential) with strategic marketing efforts to maximize returns.
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