Unlock the potential of your ideas
- Be open to the unknown.
Be receptive to the ideas that may come your way—whatever they are.
- Notice your emotional reaction to each idea.
Pay attention to what captures your interest and follow the energy that arises.
- Test all ideas.
Don't dismiss an idea just because it doesn't seem to work in your mind.
- Bring ideas to life.
Have them acted out, played out, or built into a model.
- Create a decision-making environment free of persuasion.
To be evaluated, ideas have to be seen, heard, tasted, or touched.
- Let the work grow in its own direction.
Don't become attached to the particulars of the problem. Enjoy the journey of cycling through all permutations to reveal a work’s true form.
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