Understand that a habit is always a painkiller.
Some habits, like brushing your teeth, are vitamins—we do them because we feel good about them. However, these are also connected to the pain: if we do not brush our teeth in the evening, we will feel guilty, bad about ourselves, and concerned about our health.
- Find the pain point of breaking the habit of using your product or service.
Even if your habit is first a vitamin, at the end of the day, it’s always painful to break a real habit.
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