Understand that a habit is always a painkiller.

Some habits, like brushing your teeth, are vitamins—we do them because we feel good about them. However, these are also connected to the pain: if we do not brush our teeth in the evening, we will feel guilty, bad about ourselves, and concerned about our health.


  1. Find the pain point of breaking the habit of using your product or service.
    Even if your habit is first a vitamin, at the end of the day, it’s always painful to break a real habit.


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