Think about different choices for better alternatives.

Instructions

  1. Love the “good” choice, not the best.
    We have several thousand options today, including cars, phones, meals, etc. You will never know which is the best among them – there’s also no need to. Instead, embrace and stick to your good choice.

  2. Try to banish the salesperson from your mind.
    Ask yourself: Would you buy [that thing] if you don’t like the salesperson?

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