Deliver value to customers


  1. Draw a diagram of the entire value stream. Trace the steps or transformations your offer goes through from the beginning to the end.
  2. Make the value stream as short and efficient as possible. The shorter and more streamlined your value stream, the easier it is to manage, and the more effectively you’ll be able to deliver value to customers.
  3. Take advantage of distribution channels. It's virtually impossible to be successful on your own. Use distribution channels to reach more customers and increase sales.**
  4. Monitor and improve the value stream. Make improvements to the value stream each year to gain huge benefits in speed, consistency, and reliability.


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