Speak in a visual way—the natural language of the brain.
Charismatic leaders speak in more visual ways than non-charismatic ones. When we speak, our brain translates the words into an image. Images are the natural language of our brains, so why not speak in this language directly?
- Try to speak using more visual language.
The brain translates your words into images, so the more visuals you can use as you speak, the more understood you will be.
- Use metaphors often.
The best way to communicate something new is to use a metaphor linking it to something the audience is already familiar with. This skill is very powerful, and we highly recommend practicing it.
- Avoid negative words.
When you use phrases like “Don’t worry,” our brain imagines something worrisome. Avoid using any phrases that our brain will translate into negative images.
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