Set your one-year plan


  1. Schedule a two-hour meeting with your leadership team.
  2. Decide on three to seven critical priorities that your business should complete this year. 
    Remember that the goals you set should be measurable, specific, and attainable. For example, you could set a goal to increase the average customer rating to a nine.
  3. Brainstorm with your leadership team and list all the possible guarantees you’d be willing to offer that will put your potential customers’ minds at ease and close more business.
    Example: ‘pizza delivery in 10 minutes’; ‘customer service 24/7’. Remember that guarantee is your opportunity to pinpoint an industry-wide problem and solve it. 
  4. Combine all three aspects.
    Your marketing strategy is ultimately your target market, and it is the profile of your ideal customer, your ‘three uniques,’ and your core process.
  5. Combine your one-year and three-year goals with your core focus and values, target market, and proven process. 
    Now, you have a vision that defines all aspects of your business.  


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