Creativity, Inc.
Team management
Set achievable goals for your company
from Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, Amy Wallace
How to Apply This
- Write a list of the goals you hope to accomplish.
Think of the upcoming projects your company has. What do you hope to achieve upon completion? Determine what your short-term and long-term goals are, and make a note of their importance. - Write a list of attributes your company can strive for.
A goal doesn’t have to be something specific or one with an endgame. Sometimes a simple goal, such as Pixar’s “passion for excellence,” can encourage workers to do their very best. - Share how staff can help reach the company’s goals.
Your employees may be aware of the company’s goals, but letting them know how they contribute to those goals (and how valuable they are) can go a long way in boosting morale.
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