Selling is a skill that’s vital for business success
- Identify the lifetime value of your customer
Offer free products or services as a way of showing customers that they are part of your long-term success. Giving away your book or quality content for free adds value to people’s lives, and this generates lifelong value that goes beyond the few dollars you would have charged.
- Learn every bit of information you can about your audience, or readership
If you have a blog or YouTube channel, study your audience to find out what kind of content they like and provide them with more of it. Talk to them, read their comments, and engage with them in multiple forums to learn as much about your target audience as possible.
- Offer your first product or service at a discount and then give away extra features
Everyone loves free stuff. If you’re dealing with a new customer, sell them your product or service at a cheaper price and then provide some add-ons. This will keep them coming back.
- Love what you do
Selling something is much easier if you love what you do for a living. If you love the products or services you offer, you’ll acquire the knowledge and contacts that can help you offer real value to customers.
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