Ensure your blue ocean strategy is properly executed


  1. Monitor value curves on the strategy canvas.
    This will alert an organization to reach out for another blue ocean when its value curve begins to converge with those of the competition.
  2. Focus on lengthening, widening, and deepening the rent stream.
    This can be done through operational improvements and geographical expansion to achieve maximum economies of scale and market coverage.
  3. Maintain a healthy balance between pioneers and migrators/settlers.
    This is important for companies with a diverse portfolio of businesses to ensure future growth and cash flow.
  4. Focus on value innovation, not price.
    This will help to avoid a race to the bottom and ensure that the blue ocean strategy is not mistaken for low pricing.


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