Redesign your website
from Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
How to Apply This
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Add an offer headline above the fold to your website
The customer needs to know what’s in it for them right there. Text should be bold and short. -
Add images of success to your website
At least one of them above the fold, then add more as you scroll down the page. -
If you have multiple revenue streams, find a theme to unify them
For example, if you sell products and you also offer training, you can talk about the global theme first. As people scroll down, show them the different products and take them to different pages with different marketing messages. Then, include visible links to your training programs on every page. -
Write the words for your website
Use all the material that you have been generating to write brief, punchy copy that is relevant to your customers.
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