Put everything together
from The Art of Social Media: Power Tips for Power Users by Guy Kawasaki, Peg Fitzpatrick
How to Apply This
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Build the foundation.
- Update all profiles, avatars, images, and e-mail signatures and ensure they match.
- Create author pages on Amazon and Goodreads. Use LinkedIn long-form posting.
- Create a one-page website for your project (in case you’re writing a book, etc.) -
Use everything at your disposal.
- Create short videos to promote your content.
- Write blog posts about it.
- Always include graphics.
- Create SlideShare presentations. -
Focus on the market.
- Share at least two curated posts per day.
- Write two posts (around five hundred letters) per week.
- Include graphic posts daily.
- Schedule Twitter chats and Hangouts on Air.
- Cooperate with bloggers interested in your idea.
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