The Art of Social Media
Social media marketing
Put everything together

Put everything together

from The Art of Social Media: Power Tips for Power Users by Guy Kawasaki, Peg Fitzpatrick

How to Apply This

  1. Build the foundation.
     - Update all profiles, avatars, images, and e-mail signatures and ensure they match. 
     - Create author pages on Amazon and Goodreads. Use LinkedIn long-form posting. 
     - Create a one-page website for your project (in case you’re writing a book, etc.)

  2. Use everything at your disposal.
     - Create short videos to promote your content. 
     - Write blog posts about it. 
     - Always include graphics. 
     - Create SlideShare presentations.

  3. Focus on the market.
     - Share at least two curated posts per day. 
     - Write two posts (around five hundred letters) per week.
     - Include graphic posts daily.
     - Schedule Twitter chats and Hangouts on Air. 
     - Cooperate with bloggers interested in your idea.

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