Provide consumers with better feedback about their energy usage
from Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein
How to Apply This
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Make people see how much energy they consume every day.
Power companies can give customers an ambient orb that glows red when using a lot of energy at home and green when a customer’s energy use is modest. It can also make annoying sounds when energy consumption exceeds a specific threshold. -
Encourage consumers to upload their energy consumption statistics online and compare them with other users.
Consumers can be encouraged to buy a device that displays their energy use and sends the statistics to a website where users compare usage data. The competition created between consumers who can conserve more energy can reduce energy usage.
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