Prioritize your core message and keep it simple


  1. Focus on the essence of your message and ignore everything else
    For example, if you’re a politician running on a campaign of economic reforms, focus solely on that narrative. In every rally, prioritize your ideas on how you’ll improve the economic prospects of voters instead of talking about other issues such as foreign policy or environmental concerns.
  2. Offer customers only a few options when introducing a new product
    Let’s say you’re introducing a new brand of ice cream to the market. You can offer consumers two different flavors of the ice cream rather than three or more. This makes it more likely that they’ll choose one of your new flavors instead of a brand or flavor that they’re already familiar with.  
  3. Use a relatable slogan to make your idea more memorable
    If you’re selling a new fabric that’s tough but has a soft texture, use an impactful slogan such as “tough as an ox but soft like butter.” Consumers may not be familiar with your new fabric but they definitely know how tough an ox or how soft butter is.   


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