Prioritize ruthlessly.

Deciding what not to do is as important as deciding what to do. It’s true for companies, and it’s true for products.

Jobs always followed this principle, which is why Apple only has a few product lines. Apple could create many more products, for example, computer printers, but this would divide the company’s attention.


  1. Start with the end goal.
    Write down what you want to achieve.

  2. Break it down into specific actions.
    What must be done to achieve the end goal?

  3. Order the tasks.
    Arrange the tasks from easiest to hardest and from minimal impact to high-leverage activity.

  4. Prioritize.
    Schedule your calendar in blocks to prioritize time for the most important tasks.


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