Practice creating a mission statement for Alphabet Inc.
from Principles of Marketing by Philip Kotler, Gary Armstrong
How to Apply This
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Get your phone or any device that is connected to the internet.
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Open your device’s web browser.
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Go to Google.
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Search “Alphabet Inc.” on Google.
Alphabet Inc. is the parent company of Google. -
Go to their site and read more information about its products and services.
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Read their current mission statement.
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In your opinion, do you think it is now time for Alphabet Inc. to change its mission statement? Write down and explain your answer.
Some say it's already time the company creates a new mission statement. -
Create a new mission statement for Alphabet Inc. that you think best fits their company.
Feel free to do further research to help you best craft a statement.
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