Plan and manage your social media content


  1. Research your audience.
    Find out who your audience is and the types of content they want to read. You can do this by exploring various social media platforms and tools, doing surveys, etc. One example is searching for Facebook groups related to your target audience. 
  2. Organize your content and ideas. 
    You can use various organizational and collaborative tools like Excel for storing content drafts, Google docs for collaborative working, and Hubspot for your editorial calendar. You can also use Buffer, Sprout Social, or Hootsuite for monitoring and scheduling. 
  3. Use services that provide good content using techniques that range from manual curation to black magic.
    Some of the best tools to help you are: Alltop, Buffer, Feedly, Futurity, Google Scholar, Holy Kaw, Klout, LinkedIn Influencers and Pulse, National Public Radio NPR, Reddit, SmartBrief, StumbleUpon, and TED. 
  4. Use collaborative Pinterest Boards to come up with excellent content. 
    It’s best to create or join a board of discerning curators. 
  5. Be careful when sharing the most trending content.
    This helps you stay on the right track, but it can lower your personal voice, so always check twice. Some of the best sources for trending content are: 
     - Most-Popular.alltop
     - What’s Hot on Google
     - Trending topics on Facebook
     - Popular Pins on Pinterest
     - Evergreen Topics (Coffee, LEGO, NASA, Star Trek, etc.)
  6. Unite with groups of people on Facebook, LinkedIn, Twitter, and Google +.
    Find people and organizations that create great content and join those groups. You can find them through: Twitter Lists, Facebook Lists, Google + Circles, Google + Communities, Facebook and LinkedIn Groups, and Google + Search.
  7. Keep a running list of the sites you use for content curation. 
    It’s not easy to find and memorize content from various sites, so it’s best to keep a list of it. You can use Tumblr, Google + (just one person), or a private Pinterest board. 
  8. Pay attention to (Holi)days.
    Posting on holiday can lead to a lot of views.
  9. Pre-populate posts.
    Adding RSS feeds of your favorite blogs or websites to Buffer, Sprout Social, or Hootsuite can replenish your content. 
  10. Share photos that others share of your products.
    It is beneficial for both sides. You prove that somebody notices your product or service while they receive more views.


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