Offer free tools and trials to generate leads

Think of your product or service. Ask yourself, “What kind of free trial can it provide to generate leads?”
It could be a free consultation, online training videos, sample products, etc. You can also ask your team for their suggestions.

Design the free tool/service in a way that would attract leads.
You can set a team meeting to discuss how you will design the tool/service, including its features, time frame, division of tasks, etc.

Plan where to showcase your free tool/service.
Brainstorm how you are going to inform your audience about your offer. Do you plan to use social media? Your website? Email?

Set a schedule for when to launch the tool/service.
Make sure that everything is done and tested before the planned launch of the free tool/service.

Launch it!
See how effective the free tool/service is in attracting leads and make necessary improvements along the way.