Offer free tools and trials to generate leads
- Think of your product or service. Ask yourself, “What kind of free trial can it provide to generate leads?”
It could be a free consultation, online training videos, sample products, etc. You can also ask your team for their suggestions.
- Design the free tool/service in a way that would attract leads.
You can set a team meeting to discuss how you will design the tool/service, including its features, time frame, division of tasks, etc.
- Plan where to showcase your free tool/service.
Brainstorm how you are going to inform your audience about your offer. Do you plan to use social media? Your website? Email?
- Set a schedule for when to launch the tool/service.
Make sure that everything is done and tested before the planned launch of the free tool/service.
- Launch it!
See how effective the free tool/service is in attracting leads and make necessary improvements along the way.
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