Offer a compelling reward


  1. Define the specific action you want your audience to take. For example, if your goal is to have them purchase your product, be clear and specific about it. Write it down as a concrete action item.
  2. Make the rewards appealing. Rewards that are worthwhile are the ones that appeal to your audience's physical, relational, or personal fulfillment needs. It could fall into the following categories: basic needs, security, savings, prize, recognition, relationship, or destiny. When choosing the right reward to offer, consider what matters most to your audience. For example, if they value relationships, a simple reward could be organizing a celebration where they can enjoy their success with their loved ones.


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