Navigate your way through investment rounds

Instructions

  1. Launch your start-up with preliminary funding from friends and family.
    Before you do it, make sure you already have a clearly developed concept for your product or service using their capital and have performed market research. You should also have conducted a financial viability study, answering specific questions like: What are the manufacturing costs? What will your running or maintenance costs be? How much investment will you need to get your product launched? Finally, create pitch materials for subsequent investment rounds.
  2. Secure micro-seed investment if you need additional preliminary funding.
    This can be used to solidify the design elements of your product/service, conduct market research/demographic targeting, and establish your core team.
  3. Ensure your start-up is at the right stage of growth before you embark on Series A funding and beyond.
    a) Series A – Clearly defined product/service and correct infrastructure in place to reach your business goals with subsequent investment
    b) Series B – Product/service already launched, and capital needed to expand profits and market share
    c) Series C & beyond – Further expansion or a major acquisition is imminent
    d) IPO – Well-established company

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