Moderate your radical message to attract mainstream support


  1. Introduce your radical idea in a non-shocking way
    If you have a radical idea to bring change to your community, request for a meeting and present the more conservative aspects of your idea first. Once the audience is comfortable with your idea, explain how your goals are beneficial to the whole community.
  2. Use the moderates in your group to negotiate with rivals
    When you want to form a coalition with groups that don’t share your goals, send your moderate rather than your more radical members to negotiate. Their moderate stance makes it easier to listen to the other side’s arguments and find common ground.
  3. Present a smaller version of your plan first rather than the whole thing
    Let’s say you are an IT manager who wants the company to overhaul its entire system. During your pitch, request for minor software upgrades that can improve productivity and efficiency. Once this minor request is granted, it opens the door to future upgrades that eventually lead to the overhaul you wanted. 


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