Talk Like TED
Public speaking
Master the art of storytelling

Master the art of storytelling

from Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo

How to Apply This

  1. Categorize the content of your presentation into three: ethos (credibility), logos (evidence and data), and pathos (emotional appeal).
  2. Add content to one or two categories if needed.
    Every category should have the same amount of content because a good speaker is credible, provides evidence and arguments to support their claims, and triggers an emotional response from the audience. Avoid using buzzwords and clichés because they don’t help your presentation.

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