The Art of Social Media
Social media marketing
Manage comments on your social media profiles

Manage comments on your social media profiles

from The Art of Social Media: Power Tips for Power Users by Guy Kawasaki, Peg Fitzpatrick

How to Apply This

  1. Learn how to monitor comments on Google+, Facebook, LinkedIn, Pinterest, Instagram, and Twitter.
    The first five platforms organize the discussion, so you can easily go to your post and see if there are any comments after you share it. Twitter is a bit different. Here you need to set up a search for your name to monitor comments regarding your posts. Twitter also offers advanced search options.

  2. Mention people.
    A hashtag allows you to share a topic. But, when you want that specific audience to see your comment, add @ before their name. For example, @Audi (on Facebook and Twitter) and +Audi on Google+.

  3. Write to everybody.
    Even though you probably have your target audience, many more people might read and comment on your posts. So, when creating content, remember that you write for a bigger crowd than you think.

  4. Don’t judge too soon.
    It’s easy to misinterpret social media posts or comments. People can be sarcastic, and you end up being oversensitive.

  5. Be flexible.
    Many people are watching, so you can’t allow yourself to be anxious about one or two comments. Be a gentleman.  Or, in the end, agree to disagree. Sometimes it’s just not worth the effort to argue.

  6. Know what to ask.
    Get used to the combination of certainty and ignorance on social media. Ask the right questions.

  7. Go three rounds of engaging with your audience.
    Share a post. Let people comment. Respond to that. They comment again. That’s it. Go three rounds.

  8. Don’t hesitate to ignore, delete, block or report trolls and spammers.
    Life’s too short to spend precious time on them.

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