Make the right impression in the first four seconds

Be as sharp as a tack.
Demonstrate mental speed and agility, fast decision-making, and a unique pace of delivery that will impress the prospect and build trust.

Be enthusiastic as hell.
Be upbeat, enthusiastic, full of energy, and a positive influence in your client's life.

Become an expert in your field.
a) Tell the prospect how the unique features of your product can help them specifically and try to offer them a different perspective. 
b) Show the prospect that you strongly understand their market, industry, products, company, and competitors.