List and define your core values


  1. Schedule time with your leadership team. 
  2. Have each member list three people who would lead your company to market dominance.
    These should be people from your organization.
  3. Go over the names and list these people’s characteristics.
    Examples of characteristics include: wins often, does the right thing, shows compassion, honesty, and integrity, is energetic, tenacious, and competitive, maintains accountability, isn’t cynical, and so on.
  4. Narrow the list down between three to seven core values. 
    These core values already exist within your organization – they’ve just been lost in the day-to-day chaos. Examples include: putting the clients’ needs first, having a ‘can-do’ attitude, demonstrating a passion for the brand, showing humility, and ‘having fun. 
  5. After 30 days, meet with your team again and go over the list one more time.
  6. Present these core values to the rest of the organization.
    This can be a short presentation speech. Core values are a small set of vital and timeless guiding principles for your company. These core values define your culture and who you indeed are as people. Once they’re determined, you can hire, fire, review, reward, and recognize people based on them.


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