Launch your product effectively


  1. Identify the date you will launch your product.
    Give yourself plenty of time to get the next steps together.

  2. Make a list of everyone who would be useful in helping you market your product.
    This includes people you have a personal or professional relationship with, media contacts, favours you’re owed, other resources or allies, etc. You can even make a post about it on social media to see who else may be interested.

  3. Identify your advertising budget.

  4. Research previous launches of similar products to figure out what to do.
    Pay attention to what previously worked and what didn’t.


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