Launch your product effectively
from Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday
How to Apply This
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Identify the date you will launch your product.
Give yourself plenty of time to get the next steps together. -
Make a list of everyone who would be useful in helping you market your product.
This includes people you have a personal or professional relationship with, media contacts, favours you’re owed, other resources or allies, etc. You can even make a post about it on social media to see who else may be interested. -
Identify your advertising budget.
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Research previous launches of similar products to figure out what to do.
Pay attention to what previously worked and what didn’t.
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