Keep it very real.
from Crush It!: Why Now Is the Time to Cash In on Your Passion by Gary Vaynerchuk
Being authentic is one of the most important elements of building a personal brand. When you’re not authentic, people will feel it. Building a personal brand takes time and work. A lot of time and a lot of work. Nowadays, everyone wants to do everything quickly and easily. But not everything can be accomplished quickly and easily.
How to Apply This
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Be authentic.
Don’t act; don’t try to do things just to please your audience. Just be yourself. -
Don’t invest too much in a good camera or microphone.
Those are secondary things. The most important thing is authenticity and great content. -
Hustle.
Nothing is more important than working hard. Your passion and your skills are not as important as your working hours. -
Be patient.
It takes time to build a personal brand. And to be patient, you must love what you are doing. It can take years of hard work to succeed.
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