The Intelligent Investor
Investing
Invest in common stocks

Invest in common stocks

from The Intelligent Investor by Benjamin Graham

How to Apply This

  1. Diversify adequately but not excessively.
    Invest in 10-30 different stocks to reduce the risk.
  2. Select large companies.
    Opt for companies that are conservatively financed and that have a long record of continuous dividend payments.
  3. Use the dollar-cost averaging technique.
    Once you’ve chosen the companies to invest in, determine a fixed amount of money you want to invest every month. Then, maximize it by buying as many stocks as possible.
  4. Set a price limit for yourself.
    Impose a limit on the price you’ll pay for the stock. Start with a share price limit of 25 times the average earnings over the past seven years.
  5. Get advice from your broker once a year.
    Let an investment counselor look at your portfolio and determine if the quality of your investments can be improved.

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