Interview a business person to learn more about their buying process

Choose a business person you can interview.

Find out where you can best reach your chosen business person.
Is it through email, social media, SMS text, or call?

Send them a message asking if you could interview them.

If they answered yes, schedule a date and place/platform convenient for both of you.
You can do the interview online if that is the most convenient way for both of you.

If they answered no, choose another business person who would likely say yes.

Go to the scheduled date and place of the meeting.
Introduce yourself and the reason why you’re doing the interview.

Ask this person to describe a straight rebuy, a modified rebuy, and a new-task buying situation that took place recently or of which they are aware.
Define them if necessary.

Ask them the following follow-up questions to help you understand their buying process more:
 - Did the buying process differ based on the product type or purchase situation?
 - What is the role they played in a recent purchase?
 - What are the factors that influenced the buying decision?

Write a brief interview report by applying the concepts you learned in this chapter.
Doing so will help you further understand the business buying process.