Define your company's core ideology


  1. Define core ideology.
    Core ideology is the enduring character of an organization and is made up of two parts - core values and core purpose. Core values are the organization’s essential and timeless guiding principles, while core purpose is the organization’s reason for existing. Take the time to understand the core values and purpose of your organization, and make sure this is communicated well.
  2. Create organizational and strategic alignment.
    To pursue the vision, organizational and strategic alignment must be created to preserve the core ideology and stimulate progress toward the envisioned future. Alignment brings the vision to life and makes it a reality.
  3. Change anything that is not part of the core ideology.
    Any strategy that is not part of the company's core ideology can be changed or improved.


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