Instead of being authentic, do emotional labor.
from This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
Showing your full self is not professional and is wrong. A few exceptions prove that this does not generally work. Our customers require us to be professionals and to play a role by doing the best work possible. We must always do our best work regardless of the day, the customer, or our mood.
How to Apply This
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Beware of being vulnerable and showing your full self.
Showing your inner truth can be very dangerous. It’s not professional. -
Be professional.
Play a role, doing the best possible work, regardless of the day, the patient, or the client. -
Make change happen by doing emotional labor.
Emotional labor is the work we do to provide service.
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