Influence decisions with social proof


  1. Recognize the power of social proof.
    Understand that people often look to others' actions and decisions before making their own. This is because knowing that someone else, especially someone similar to them, has successfully made a decision can give them the confidence to make one too.
  2. Incorporate "most people" when trying to persuade someone.
    When you want to suggest a course of action, phrase it in terms of what "most people" would do in the same situation. This approach is less direct than telling someone what to do, which can come across as rude or overbearing. For example, if you're a fitness coach trying to encourage a client to try a new workout routine, you might say, "Most people find that starting with three sessions a week is manageable and effective."


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