Principles of Marketing
Product marketing
Identify the competitive strategies of your chosen companies’ market niche
from Principles of Marketing by Philip Kotler, Gary Armstrong
How to Apply This
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Get your phone or any other device that has access to the internet.
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Go to the web browser on your phone.
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Search for one company market nicher in each of three different industries.
It’s best to choose the industries you’re most interested in. -
Identify the competitive strategy each one uses.
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Write a brief report of your research in a blank document.
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