Identify investment amounts and prospects for investors

Instructions

  1. Create a costing outline for ideal, needed, and realistic investment amounts.
    This will help clarify what your company needs to launch, survive, grow and return a profit.
  2. Research the market to help determine your company’s valuation.
    You may also ask some of your competitors about their valuation when they were at your stage.
  3. Ask your CFO or accountant to create a three-year financial forecast.
    It should include your project income, estimated expenses, and expected growth.
  4. Identify prospective investors who fit your profile:
    You may use sites like Crunchbase and LinkedIn to see who invested in your competitors and what you have in common with specific investors. You may also create an Excel spreadsheet to track every conversation you are in with investors at all points in the process for use in follow-up activities.
  5. Search for potential investors who fit your investor profile.
    You may build a network on LinkedIn and attend industry events to meet potential investors. You may also use a service such as Onevest, where you can place your start-up in the shop window and let investors come to you.
  6. Keep your business fresh in prospects’ minds.
    You can do this by writing a blog post or sending a newsletter to your community with updates on your fundraising.

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