Built to Last
Purpose (work)
Prioritize people and products before profits

Prioritize people and products before profits

from Built to Last: Successful Habits of Visionary Companies by James C. Collins, Jerry L. Porras

How to Apply This

  1. ** Establish a set of core values and a purpose that goes beyond just making money.**
    These core values should be consistent and serve as a source of motivation and inspiration for everyone in the organization.
  2. ** Clearly communicate your company's core ideology.**
    Make sure it is visible and prominent throughout the organization.
  3. ** Focus on creating products with high technical sophistication.**
    Focus on products that greatly benefit society, regardless of the quantity involved.
  4. ** Focus on your employee's individual ability, performance, and character.**
    Use these to bring out the best in them.
  5. ** Avoid any practices that are aimed at gaining unfair profits.**
    Persistently emphasize substantial and essential work and not merely pursue growth.

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