Built to Last
Purpose (work)
Prioritize people and products before profits
from Built to Last: Successful Habits of Visionary Companies by James C. Collins, Jerry L. Porras
How to Apply This
- ** Establish a set of core values and a purpose that goes beyond just making money.**
These core values should be consistent and serve as a source of motivation and inspiration for everyone in the organization. - ** Clearly communicate your company's core ideology.**
Make sure it is visible and prominent throughout the organization. - ** Focus on creating products with high technical sophistication.**
Focus on products that greatly benefit society, regardless of the quantity involved. - ** Focus on your employee's individual ability, performance, and character.**
Use these to bring out the best in them. - ** Avoid any practices that are aimed at gaining unfair profits.**
Persistently emphasize substantial and essential work and not merely pursue growth.
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