The Innovator's Dilemma
Startup development
Move upmarket to improve financial performance
from The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business by Clayton M. Christensen
How to Apply This
- Research higher margin value networks.
Investigate the industry and look for value networks that offer higher margins than the current value network. - Assess the resources and energy needed for the move.
Examine the resources and energy needed to move upmarket and determine if the move is feasible. - Create a plan for the move.
Create a plan for moving upmarket. The plan should include the resources and energy needed, the timeline, and the expected outcomes. - Implement the plan.
Implement the plan and monitor the progress to make sure the desired outcomes are achieved. - Evaluate the results.
Evaluate the results of the move upmarket and make any necessary adjustments.
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