The Innovator's Dilemma
Startup development
Harness the power of disruptive innovation

Harness the power of disruptive innovation

from The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business by Clayton M. Christensen

How to Apply This

  1. Identify an application that is not currently served by the existing market.
    Look for applications that require different attributes than the existing market, such as size, cost, or performance.
  2. Create a product or service that meets the needs of the new application.
    Focus on the attributes that are important to the new application, such as size, cost, or performance.
  3. Implement sustaining innovations to increase the capacity of the product or service.
    Utilize existing resources and capabilities to improve the product or service, such as by increasing capacity or reducing cost.
  4. Observe the market to identify potential opportunities for disruption.
    Look for new applications that can benefit from the product or service and adjust the product or service accordingly.
  5. Take advantage of the opportunities to disrupt the market.
    Utilize the product's or service's resources and abilities to break into new markets and beat out competitors.

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