Grow your business effectively
from Unlock It: The Master Key to Wealth, Success, and Significance by Dan Lok
How to Apply This
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Invest to acquire customers.
For example, if your offer is $1,000, you must be willing to spend at least $700 on marketing and other promotions. -
Ask for feedback.
Keeping an eye on your customers’ perception of your business is critical for growth. A simple way to do this is to ask customers to rate your business on a scale of 1-10. -
Build a community.
Humans have a natural tendency to seek out other people who have the same values as them. Create a space where your customers can interact daily with other like-minded customers. -
Overdeliver your service.
Most businesses will deliver on what they promised in the offer, but almost no business will overdeliver for their customers. For example, if you write articles on your blog, you could also provide customers with a free ebook.
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