Craft a business strategy like a scientist


  1. Gain a deep understanding of your business.
    Acquire knowledge about what works, what doesn't, and why. This includes both publicly available information and proprietary knowledge that is exclusive to the organization.
  2. Explore your chosen field.
    Employ rigorous empirical methods to explore your business's industry, identifying trends, market needs, competition, and potential niches for expansion. Create a repository of knowledge specific to your field.
  3. Identify the gap between the known and the unknown to spot opportunities.
    Pinpoint the gaps between what is known and unknown about your industry and your business. Identify areas where you can get ahead of the competition by turning unknowns into opportunities for growth and innovation.
  4. Formulate a strategic hypothesis.
    Based on the knowledge and insights you have gathered, construct a hypothesis about potential strategies that could yield success in your business's context.
  5. Test your hypothesis against established knowledge.
    Validate your strategic hypothesis against established business principles and insights from your knowledge repository. Adjust the hypothesis as needed based on this comparison.
  6. Conduct an experiment.
    Execute the refined hypothesis in a controlled, measurable way. This might involve a pilot program or trial to observe the impact of the strategy.
  7. Analyze the results.
    Review the outcomes of the implemented strategy. Modify your strategy based on your findings.


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