Frame Your Forecasts as Stories, Not Facts

Define the core assumptions behind your forecast. List what must be true for your numbers (sales, costs, growth) to play out. Make assumptions explicit.

Create at least two future narratives: one optimistic, one cautious. Describe how small changes to your assumptions (e.g., customer preference, market size) could radically alter outcomes.

Identify warning signs and early indicators. What signals would show your story is unfolding differently? Plan now how to adapt if these appear.