Follow your ends values, not your means values.

When you pursue your means values, you may not necessarily achieve your ends values. When you pursue your ends values, you will definitely achieve your means values along the way.


  1. Identify your ends values.
    These refer to the ends you’re after. For example, love and freedom are ends values.
  2. Identify your means values.
    These are the values you use to achieve your ends values. For example, money and family are means values, because they help you achieve security and love.
  3. Follow your ends values.
    Pursue your end values, and your means values will follow.


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